THE COST OF YOUTH SPORTS IS LEAVING KIDS BEHIND.
Every year, millions of young athletes are forced to quit — not because they lost their passion, but because their families can't afford to keep them in the game.
The Crisis in Numbers
~$1K+
What many families spend per child, per sport, per year
1 in 3
Families say cost is the biggest reason their kids stop playing
Millions
of kids from lower-income households never get to play organized sports
Most
kids drop out of organized sports before they even reach high school
Our Story
STARTED BY PARENTS. FUELED BY PURPOSE.
Battle Juice was founded in Michigan by parents who saw the same story playing out on every sideline — families stretching their budgets to breaking point just to keep their kids in the game. Registration fees. Travel costs. Equipment. And then overpriced drinks on the sideline on top of it all.
We started Battle Juice because we believe no kid should have to sit on the sidelines because of money. We built a hydration drink that's clean, organic, and packed with 700mg+ electrolytes — then we built something bigger: a system of programs designed to put money back into the pockets of the teams and communities that need it most.
Affordable. Accessible. Built for every family.
How We Give Back
PROGRAMS BUILT TO KEEP KIDS IN THE GAME.
From fundraising to sponsorships, every Battle Juice program is designed with one goal: making youth sports more affordable and accessible for every family.
Team Fundraising
Your team shares a custom link. Families buy Battle Juice. Your team earns 15% on every first purchase and 10% on every reorder. No inventory. No upfront cost. No risk. Just real money flowing back to your program.
Start FundraisingLeague Sponsorships
We partner directly with leagues to provide jersey logos, game-day activations, and product donations. We show up where your kids play.
Become a PartnerCamps & Events
Summer camps, tournaments, showcases — we bring our trailer and product on-site so athletes stay hydrated and families discover a better option.
Book an EventWholesale & Facilities
Concession stands, training facilities, and local stores can stock Battle Juice at wholesale pricing. Clean hydration, available everywhere kids play.
Learn MoreTeam Orders
Need to stock up for the whole team? Custom bulk pricing means every athlete can have Battle Juice in their bag without breaking the budget.
Get Team PricingAffiliate Program
Coaches, parents, influencers — anyone who shares their link earns 15% on first purchases and 10% on reorders. Spread the word, earn while you do it.
Join as AffiliateThe Impact
REAL MONEY. REAL DIFFERENCE.
Here's what fundraising with Battle Juice actually looks like for a team. No guesswork, no gimmicks — just straightforward math.
Team Size
20
A typical youth team roster
Each Family Orders
1 case/mo
$30 per 18-pack
First Month
$78
15% commission on 20 first orders
Monthly Reorders
$52
10% commission on 20 reorders
Annual Earnings
$650+
Just 1 case per family per month
$0
Upfront cost to start
0
Inventory to manage
100%
Online — families order from home
From the Sidelines
TEAMS ARE ALREADY IN.
“
We raised over $400 in our first season just by sharing a link. No car washes. No candy bars. Just families buying something their kids actually use.
Sarah M.
Team Manager · Westside FC U12
“
As a coach, I see families drop out every season because of costs. Battle Juice’s fundraising program is the first one that actually felt easy enough for every family to participate.
Coach Davis
Head Coach · Downriver Baseball
“
My kids love the taste and I love that buying it helps their team. It’s the only fundraiser where I don’t feel like I’m begging people to buy something they don’t want.
Maria L.
Parent · Livonia Soccer Club